The Campaign for Wool is The Prince’s global endeavour to raise awareness of the unique, natural and sustainable benefits of wool, and currently runs across the world in 13 different countries.
The goal of the Campaign for Wool Canada is to promote the Canadian wool industry on a global stage. We bring together major fashion designers, woolgrowers, retailers, manufacturers, artisans and interior designers from around the globe to celebrate wool’s endless myriad of uses – from luxurious fashion to home insulation.
We are a platform for engagement and education; showing Canadians the benefits of wool as a fibre as well as the importance of supporting their domestic wool industry. The Campaign is operated in Canada as a program of the Canadian Wool Council.